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Have you outgrown Volusion?

Posted by Tim McGuiness on Thu, Dec 06, 2007 @ 04:56 PM
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Have you outgrown your impersonal, one-size-fits-all ecommerce solution?

Volusion has a popular ecommerce platform that I've recommended many times. Like monstercommerce, it's perfect for people starting an Internet business with limited resources.

If you are successful, however, you will quickly out grow its capabilities.

• It really isn't suited for companies doing $100k+/month who want to go to $1,000,000/month and beyond.

• If you have thousands of products, conversion rates are lower then they need be because limited navigation and onsite filtering capabilities makes it hard for customers to find what they want to buy.

• There is no way to used sophisticated personalization techniques to encourage impulse sales, improve margins and increase average order sizes.

• Emailing for up-selling and repeat business is hard to do without trigger based emails.

• Inventory is a mess without a clean way to do backorders and negative inventory items.

• Purchasing, receiving and shipping take way more time than they should.

• Efficiency benefits from systems integration go unrealized.

• Competitive advantages from custom development can't be achieved

Bottom-line, if you are on Volusion, there are untapped ways to grow your business and increase margins while lowering your costs of doing business.

Let me prove it to you.


 

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COMMENTS

Tim, I agree completely with your post...most of our clients come to us looking for a second generation website using a platform that can handle their increased volume. They don't necessarily come from Volusion, but other similar out-of-the-box platforms. In using such solutions, businesses are really limiting themselves. We use a highly customized version of ASPDotNetStoreFront; a soution, which, even out of the box, has functionality that blows those other shopping carts away. I would recommend that people spend the time to research their decision and ultimately make the investment in a solution that can easily scale up over time!

posted @ Tuesday, December 11, 2007 9:52 AM by Mike


Mike - thanks for the comment. You are right - people can find them limited by their technology & that's a big problem.

posted @ Tuesday, December 11, 2007 1:13 PM by Anonymous User


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