No, this isn't about a new service being offered (at least not yet).

Andy Hagans wrote about companies that post overly positive reviews about themselves that sound too good to be true.

When he reads something like this:

“I don’t know what the other reviewers are talking about!!! My room was spotless and the decor was beautiful. The management was extremely helpful and gave me everything I could have possibly needed. The nice owner, Lisa, even gave me tips on sightseeing. I can’t believe how cheap their rates are!! Stay here and you won’t regret it!!!!”

His first reaction is to GAG!!!

It's not fooling anybody. Being the obsessive optimizer that he is, Andy couldn't help himself. Of course, he offered suggestions on how to do FRO (Fake Review Optimization) or fake reviews that work.